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How to Fundraise for United Way

How To Run A Fundraising Campaign

Welcome to your United Way Campaign Toolkit. To get started simply click on the buttons below for planning guides, marketing tools and event ideas—everything you need to plan and execute a successful campaign.


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Campaign Playbook

This toolkit will show you how to plan and execute your campaign from launch to wrap, and provide creative and engaging resources to help you promote your campaign to your colleagues.


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Resources for Volunteers

If you are an experienced volunteer looking for updated resources, feel free to review our Simple Strategies Guide, Ambassador Guide and Finance Guide. Still have questions? Reach out to your United Way representative or send an email to our Campaign Workshop to register for an upcoming workshop.